TWITTER • HEALTH CAMPAIGN
Design • Animation
Twitter is consistently developing tools to make their platform safe for users. They create new rules, technology, and review processes to ensure everyone can engage in the public conversation freely and safely.
Fellow was commissioned to create 22 videos, to educate users on how to take control over their experience. Working hand and hand with the team at Twitter, Fellow created a visual language using the platform design but allowing storytelling flexibility.
We created an alternative UI that still made you feel like you were in the Twitter world but was clean and allowed engaging animations. We also animated the product UI to demonstrate how the functions work.
We took the original Health campaign and localized it for 21 languages to be used over the globe. Yes, over 450 videos were generated in this campaign.They live in Twitter’s Help center for easy access anytime, and your location drives you to the primary language.