TWITTER • CES
Design • Animation
This was a fun one. Twitter had two promo spots to play a part in their CES presence this year.
The brief was to celebrate successful brand campaigns using Twitter’s platform and audience reach.
Marcelo Petrella and the design team put together a visual approach that brought the stories to life by using real tweets and animating their expressions. We told these stories using fun emojis, colorful designs, and unique illustrations. The videos had extremely positive feedback and now have been repurposed to sales tools for their B2B team.
