JORDAN

Jordan's lead content agency LosYork approached Fellow to create a gallery inside a basketball court inside a hangar, for the launch campaign around Jordan's Super.Fly 5 shoe by superstar Blake Griffin. The launch was accompanied by art of Manchester (UK) based graffiti artist James Roper. This piece was built into a Facebook canvas experience and took the audience on a tour through the 'virtual' space. Vincent Wauters and Benoit Vincent lead the team at Fellow in bringing this idea to life. UPDATE: We took it a step further and created a 360 version of the experience. Use your phone or mobile to look around:  Jordan Super.Fly 5 360

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