HONMA • TRANSLATION

Live-Action • Editorial • Design • Color

Vitro reached out to Marcelo Petrella with a smart concept for Honma Golf, a Japanese brand known by its High-Level craftsmanship. Golf Pro Justin Rose, drives to the golf course while practicing Japanese on a translation app.

We were All In on this. With only 5 hours with Justin, we captured the golf course action first at then loaded a Porsche Panamera onto a process trailer. Marcelo hopped on the back seat and directed Justin, getting his fun and quick-witted personality to shine in these short interactions. After that, it was drone time with a precision driver at beautiful Torrey Pines Road. 

Back at the studio, we brought this spot home under one roof with editorial, music/SFX, design, color, and finishing.