HONDA • CIVIC
Live-Action • Editorial • Design • VFX • Color
ORCÍ Advertising had a challenging ten spot campaign for the all-new 2019 Honda Civic to commission and came to Fellow’s Marcelo Petrella to direct. Multiple stories, all revolving around specific features of the car, were designed in such a way, that a live-action opener would build a ‘human’ bridge to the following car shots, which were created entirely in CG. Fellow ended up delivering over 80 versions, covering all facets of social media platforms.
Our one-stop production capabilities allowed us to propose building practical sets with only minimal post needs for some stories, versus CG set extensions for others to stay within the given production parameters. Our pipeline included offline and finishing. Thank you to the team at ORCÍ, for bringing this great project to us.