Marcelo Petrella directed this rich spot for Callaway's XR. Many layers deep of GFX, simulations, U/Is and animated numbers combined with CG product and swing shots give this spot a special touch. The fact that Boeing was involved in finding aerodynamic efficiencies underline the unique message. This spot is part of a campaign concepted by Taco Truck Creative and included a second spot focusing on the tight collaboration aspect of Callaway and Boeing.