CALLAWAY

We worked on a few of Callaway's Big Bertha spots but this one we really liked a lot. Developing the look for raw carbon fibers and finishing off with a glaze of epoxy to give it the extra strength... Dave and Travis of Taco Truck Creative and Callaway trusted us again to visualize their message to the golfers out there. Callaway is innovative, bold and always searching for the lighter, faster, longer, better... Creative Direction by Marcelo Petrella. Vincent and Benoit led the team of modelers, animators and the Houdini Fellows.

18digital