CALLAWAY • EPIC

Live-Action • Editorial • Design • VFX • Color

Epic. Marcelo Petrella directed these multi-faceted spots for the launch of Callaway’s latest Epic Driver. Golf Pros on location, practical elements, projections, tabletop, and CG choreographically layered, illustrate the force that the Jailbreak unleashes on your swing. Shot at The PGA National in Palm Beach, The Grand Del Mar in San Diego, and at a stage in Los Angeles. Fellow handled all aspects of post, including editorial, grading, VFX and finishing.

18digital