CALLAWAY

Callaway 2019 campaign featuring Big Bertha and Apex Irons, Epic Driver, Chrome Soft and ERC balls: three shoot days, a technocrane on the fairway, an octocopter drone and bitter cold, frosty mornings… This was just the beginning. What followed were weeks in post to design, edit, animate and create photoreal VFX, all while bringing out the best of Callaway’s products and line up of pros: Phil Mickelson - who won ’THE MATCH’ against Tiger Woods just days before the shoot and $9M richer - and Xander Schauffele, Daniel Berger, Aaron Wise, Sam Burns and Sergio Garcia. This is the 6th consecutive year we’ve been teaming up with our friends at Taco Truck Creative. Dave and Travis just come up with cool ideas to keep a successful brand on the top and relevant, year after year. No two spots look alike, yet each spot is clearly a Callaway.

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18digital